This site is accessible using any internet enabled device but will look best in a modern graphical browser that supports web standards.

Jump To: Content | Navigation

banner_graphic

TEXTBOOKS FOR MASS COMMUNICATION CLASSES

Course Book Title/Author
Advanced Layout & Design
CMMN-A360
Graphic Design School, Third Edition
By David Dabner

Advertising
CMMN-A310

Advertising Principles and Practices, Seventh Edition
By Wells, Moriarty and Burnett
Advertising Campaigns
CMMN-A314
Advertising Campaign Strategy: A Guide to Marketing Communications Plans
By Parente
  Using Qualitative Research in Advertising: Strategies, Techniques and Applications
By Morrison, Haley, Sheehan and Taylor
 

Don't Sweat the Small Stuff at Work
By Carlson

Advertising Copywriting
CMMN-A311

Strategic Copywriting: How to Create Effective Advertising
By Edd Applegate

Beginning Reporting
CMMN-A250

Writing for Print and Digital Media
By Michael Ryan and James W. Tankard Jr.
  The Associated Press Stylebook and Libel Manual
Communications Writing
CMMN-A101
The Elements of Style
By Strunk and White

 

On Writing Well
By Zinsser

Documentary Photography
CMMN-A369
Five Great Documentary Photographers: Eugene Atget, Lewis Hine, Lisette Model, Jacob Riis, Aaron Siskind
  In Focus: Dorothea Lange
History of Journalism
CMMN-A450
The Media in America: A History, Sixth Edition
By Williams David Sloan
History of Photography
CMMN-A465

A World History of Photography, Third Edition
Naomi Rosenblum



Henri Cartier-Bresson

By Aperture Masters of Photography Series

 




Julia Margaret Cameron

In Focus Series

 



Man Ray
In Focus Series

 

 


Edward Weston
In Focus Series

Intro to Layout & Design
CMMN-A260

Graphic Design on the Desktop, Second Edition
By Marcelle Lapow Toor
Intro to Mass Communication
CMMN-A100

The Media of Mass Communication, Eighth Edition
By John Vivian

Law of Mass Communication
CMMN-A401
The Law of Journalism and Mass Communication
By Robert Trager, Susan Dente Ross and Joseph A. Russomanno
Mass Communication Theory & Research
CMMN-400

Milestones in Mass Communication Research: Media Effects, Third Edition
By Lowery & DeFleur

  comm_research Communication Research: Strategies and Sources, Fifth Edition
By Rubin & Rubin
  Mass Media Research, Seventh Edition
By Wimmer and Dominick
 
Theories of Mass Communication
, Fourth Edition
By DeFleur & Ball-Rokeach
 

The Beginnings of Communication Study in the United States
By W. Schramm

News Editing
CMMN-A251
The Associated Press Stylebook and Libel Manual
 

Editing Today, Second Edition
By Ron F. Smith

Photography
CMMN-A265
Photography, Eighth Edition
By Barbara London
Photojournalism
CMMN-A368
Associated Press Guide to Photojournalism, Second Edition
By Brian Horton
  National Geographic Photography Field Guide, Second Edition
By Peter H. Burian
  Eugene Richards
By Charles Bowden

 

W. Eugene Smith
By Sam Stephenson

Public Relations
CMMN-A316
Public Relations Strategies and Tactics, Eighth Edition
By Wilcox and Cameron

Public Relations Cases & Campaigns
CMMN-A318

Public Relations Cases, Seventh Edition
By Jerry A. Hendrix
Writing for Public Relations
CMMN-A317

Public Relations Writing: The Essentials of Style and Format, Fifth Edition
By Thomas H. Bivins

 

Updated April 18, 2007