Students in mass communication learn how to formulate questions and to gather, analyze, and communicate information. They also consider the huge impact of media on modern society. Thus, mass communication is an ideal complement to more traditional academic fields. Because the skills taught in communication courses are so universally needed and the media themselves so pervasive in our society, a mass communication minor is compatible with every other discipline taught at the university.
The general mass communication minor is composed of the following 18 hours:
The School of Mass Communication also offers a Social Media minor and a minor in Environmental Communication. Both are 18 hours:
A minor in Social Media will teach students how to better hone their analytical thinking and improve creative communication for real world clients while learning about the use of social media in crisis communication, political messaging and brand and reputation management.
Students will learn how to adapt AP style for social media, deploy content across various platforms as well as target messaging through use of conversational engagement, platform analytics and the development of editorial calendars that leverage cross-platform synergies to build awareness amongst followers for their clients.
A minor in Environmental Communication will help students from all disciplines get a better understanding of how to communicate environmental issues. Environmental issues are rising all the time and since Katrina there has been a tremendous expansion of jobs in the environmental field. This minor gives students the opportunity to gain skills in this area.