Advertising Awards
Ad Team places in top tier of district advertising competition
The Loyola Ad Team placed fourth in its district of the National Student Advertising Competition, sponsored by the American Advertising Federation. The district competition was held April 26-27, 2008, in Chatanooga, Tenn. Over the course of the spring semester, the team put together a strategic advertising campaign for AIM (AOL Instant Messenger) targeting young adults 18-24.
Robert A. Thomas, Ph.D., interim director of the School of Mass Communication, said he was proud of the team's performance. "We educate our students to excel and do their best. This team demonstrated that they embody what we teach," Thomas said.
Team members were Anna Toujas, Summer Zeimetz, Mauricio Esquenazi, Annick Megie, Scott Bryars, Kate Rafferty, Alexandra Fredrichs, Karen Ressue, Rosamar Torres, and John Vitou. The team was led by Instructor Robbie Vitrano.
Advertising students take home ADDY award for work with local school
A team of advertising students was recently honored by the Ad Club of New Orleans for an ad campaign they created for a local school facing declining enrollment.
The Ad Club of New Orleans presented the team with a gold Addy March 28, 2008, at the Ogden Museum of Art. The team, which called itself INsight Advertising, included Anna Toujas, Account Executive; Ted Makarewicz, Creative Director; Ann Elise Lady, Account Planner; Christopher Brady, Promotions/PR; and Claire DePauw, Media Planner.
The gold Addy is the highest distinction in advertising in the New Orleans area. The Addy Awards honor creativity in advertising and are judged by advertising professionals on the local, district and national level.
The students assisted The Hill School, an elementary and middle school in New Orleans’ Lower Garden District neighborhood, with a comprehensive advertising campaign. The school has faced difficulties recruiting students since Hurricane Katrina.
Pictured from left is Summer Zeimetz, mass communication senior; Dr. Anita Day, advertising sequence head; Ann-Elise Lady, mass communication senior; Ted Makarewicz, mass communication senior; and Anna Toujas, mass communication senior.
Ad Team Garners Honorable Mention
The Loyola Ad Team placed third in its district of the annual American Advertising Federation competition, which was held April 13, 2007. The team also won a special judges award for "Outstanding Creative Innovation" for an advertising campaign for the Coca-Cola Company targeting the youth market.
Advertising Students Win Addys
Two Loyola advertising students were recently honored for their work on an ad campaign to bring tourism back to New Orleans following Hurricane Katrina.
Senior Mollie Partesotti and Junior Jeremy Claud were each presented with a gold Addy Award by the Ad Club of New Orleans on March 2, 2007 at New Orleans’ Generations Hall.
The ad campaign, which was focused on newspapers and magazines, was created as part of Professor Robbie Vitrano’s Advertising Campaigns class in fall 2006. Partesotti and Claud were the creative department of the class’s “advertising agency.”
The gold Addy is the highest distinction in advertising in the New Orleans area. The Addy Awards honor creativity in advertising and are judged by advertising professionals on the local, district and national level.
Past Awards
American Advertising Federation National Student Advertising Competition
National 1st Place - 1995
National 2nd Place - 1996
National 3rd Place - 2005
District 1st Place - 1994, 1995, 1996, 1998, 2002, 2005
District 3rd Place - 1992, 1993, 1999, 2000, 2004, 2007
District 4th Place - 2006
District Special Judges Award for Outstanding Campaign Innovation - 2007
American Advertising Federation Addy Awards
7th District Student Addy/ Campaign - 2004
Advertising Club of New Orleans
Student Design/Campaign - 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004
Student Design/Campaign/Mixed Media- 2007
Student Design/Logo - 1998, 2001, 2003
Student Design/Print Advertising - 1997
Student Design/Radio Advertising - 2002
Student Design/TV Ad - 1995, 2002, 2004
Student Design/Direct Mail - 1994, 2003
Student Design/Consumer or Trade Ad - 1994, 2004
Student Design/ Collateral Material - 1999, 2003
National Collegiate Competition in Promotional Products and Target Marketing
National 1st Place- 1999
National 2nd Place-1995
National 3rd Place-1994
District 1st Place - 1992, 1994, 1995, 1999
Direct Marketing Educational Foundation Collegiate Echo Awards
National Semi-Finalist - 2001